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The Attira edit Updated

New this week

The latest arrivals from every label, newest first.

These are the pieces the independent labels on Attira have added in the last seven days, newest first, across every category.

This is where to see what has just landed. Every piece below was added by one of the independent labels in the Attira catalogue in the last seven days, and the list is sorted newest first. It covers every category, from abayas, kaftans and dresses to hijabs, co-ord sets, activewear and swimwear, so it is a quick way to keep up with every label without opening a tab for each one. Because it follows each label’s own publishing dates, it is also the quickest way to spot the start of a new season or a small drop.

New pieces from independent labels often come in small quantities, and popular sizes can go quickly. If something catches your eye, save it to your wardrobe so you can find it again, or try it on with a photo of yourself before you decide. Prices are shown in dirhams as a guide, and you buy from the label, which handles sizing, delivery and returns. The list refreshes through the day as labels update their shops.

The pieces

Pulled from the live catalogue and refreshed through the day.

The catalogue is taking longer than usual. Give it a moment and refresh.

Questions

How does Attira decide what is new?
A piece counts as new for seven days after the label publishes it in its online shop.
How often is this page updated?
Several times a day, as the catalogue is refreshed from each label’s shop.
Can I get notified about new arrivals?
Not yet on the web. For now, save pieces to your wardrobe and check this page when you’re browsing.